It is also the feature that has made Roblox an increasingly attractive marketing opportunity for many global brands (like Nike and Gucci, who have created their own ‘exclusive’ experiences for players within the platform). This platform aspect is a massive drawcard for many young children who want to make their avatars look as cool as possible. Roblox is a vast multiplayer online platform where kids can create and interact in what its makers describe as "immersive 3D worlds." Players are given the opportunity to create an avatar (player) and select from a variety of different physical features, as well as accessories and outfits that are available to purchase with “Robux” inside the platform’s Catalog. Join our free webinar - " Roblox, Among Us - Popular Games and their Dangers ".
For this reason, parents need to familiarise themselves with some of the basics of the Roblox virtual world.Īre you worried about your child's online gaming? While the platform may seem like an innocent digital playground for children, there is the potential for young people to come into contact with inappropriate content and ill-intentioned adults within its virtual worlds.
Roblox has been called "the world's most popular game you've never heard of." This massive multiplayer online gaming platform has recently outstripped even Minecraft's user numbers and currently has over 43 million daily active users. One of today's most popular games for children is also frequented by adults, which raises important questions about online safety. Keeping up with the latest in online gaming can be a multi-level challenge for parents - especially when what's ‘cool’ seems to change at the speed of a mouse click. Roblox: What parents need to know about this popular gaming platform
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